Free marketing for nonprofits sounds too good to be true, but every word I say is a good as the gospel. Most of the big names in marketing have a heart for registered charities and want to help them out. So if you are on the board or the chairman of a local charity, you should never have to pay for marketing services. I know as an owner of a few marketing firms, I send nonprofits this direction first as a contribution of my own. We even pick a charity a year to donate to and support their great efforts for our communities. Most good firms will even provide free consulting to aid charities.
You’re registered charity should be able to raise funds easier, collaborate with board members and volunteers more effectively and share your cause with a broader audience. Take your mission much further with the right management tools and a cost your budget can afford. But how? Google offers charities G Suite that includes domain email, drive for document processing, backup, storage and collaboration. You can even use Google sites to create a free website.To promote your charity and expand your reach, Google Adwords grants can boost your efforts. YouTube donor cards can be added to your video for direct donations to help your fundraising. Donors need to know that 100% of funds go toward furthering your mission, so with Google ONE, there are no transaction fees and they have automatic receipting. Even Google premium maps keep sensitive data internal by displaying valuable community or donor locations. Get started today.
To get your charity found locally, set up a Google My Business account and get verified. Why? Besides getting found by local searches, it allows the creation of a free single page website and posting for events or your Google Adwords. Start now
Use their free services for both email campaigns for lists with subscribers up to 2000 and unlimited use for marketing automation. Keep track of your donors with signups. Send funding campaigns for request to donors or keep them in the know with recent efforts. Keep volunteers in the know on a regular basis in a legal manner. To keep up with your efforts, new marketing automation can trigger a series of education emails to signups and send branded thankyous or reminders from your website. Should you need to expand your subscribers, they do offer a non profit discount. Subscribe for free today.
Set up your Facebook Page for your charity. Regular postings, blogs, photos and video will increase your online presence. I would also suggest a Twitter profile and Instagram profile as well. Get set up now.
Create a logo and design it yourself by using Vistaprint free online logo maker. It costs nothing to design it with only a small fee if you want to download it. You can also get affordable business cards, print materials and clothing. Taking it one step further, your organization can even get a 25% discount using their basic membership program. Start now
Why am I revealing all this free stuff for nonprofits? Most nonprofits are volunteer hours by dedicated individuals who are passionate about their cause. Their share their areas of expertise so why wouldn’t I do the same?